Rag & Bone Campaign

Marcus Wainwright and David Neville created the D.I.Y. project, rag & bone’s first ever campaign, with Laird & Partners. The campaign, which features four high profile models – Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge and Edita Vilkeviciute, is a candid and organic collection of images shot by the models themselves at home or on vacation. Giving each model a digital camera and a bag of clothes, rag & bone simply asked the girls to “do as they please” by interpreting rag & bone in their own personal way. The result is an natural, intimate look at these four unique personalities, captured through video diaries and photography from around the world - Sydney, Corsica, Jamaica and Tennessee to name a few!